No fee to sellers Direct to agency buyersAgencies · books · MGAs · all 50 states
Sell Your Insurance Agency DirectInsurance agency M&A
Insurance agency M&A

Sell your insurance agency direct to a buyer who fits.

Whole agencies, books of business and MGAs — property & casualty, life & health, any size, anywhere in the U.S. We take you straight to buyers who are actively acquiring, and we structure the deal so it works for you, your staff and your clients.

Updated September 28, 2026

No fee to you — not up front, not at closing.

A younger man and an older business owner smiling together while reviewing a document on a coffee table in a relaxed living-room-style office.
  • No fee to youNo retainer, no success fee, nothing taken from your price

  • Fifteen-plus years of dealsAgencies, books, MGAs — every shape

  • Direct to buyersMatched to fit, not auctioned

Start the conversation

Ready now or a year out — tell us where you are. Someone from our team calls you. No fee and no obligation.

Add details (optional — makes the first call more useful)

No fee to you — not up front, not at closing.

Photo: Kampus Production / Pexels

No fee to youNot up front, not at closing

15+ years of dealsAgencies, books and MGAs

Direct to buyersMatched to fit, not auctioned

A realistic rangeWhat buyers look at, explained

Where are you in the decision?

Two different conversations, two different forms. Pick the one that sounds like you.

A mature, gray-bearded man pointing at a laptop screen while explaining something to two younger female colleagues in a bright brick-walled office.

Short answer: You can sell your insurance agency, book of business or MGA directly to buyers who are actively acquiring — with no fee to you. It starts with a conversation about what you'd sell and when.

Our experience

Fifteen years of deals that made sense for everyone.

For more than fifteen years, our team has worked through acquisitions of nearly every shape — independent agencies, books of business, MGAs and program businesses — and structured each one so it works for everyone at the table: the owner selling, the firm buying, and the clients and staff who carry on after closing.

That's the difference between selling to a buyer and selling to the right buyer. The highest headline number isn't always the best deal — the split between cash at close and an earnout, what happens to your team, whether you stay on, and how your clients are served after you leave all matter as much as the multiple.

  • Whole agencies, from one-office shops to multi-state firms
  • Books of business — P&C, life, health, Medicare, group benefits
  • MGAs, program administrators and specialty books
  • Partner buyouts and succession sales

Why sell direct instead of through a broker?

No fee to you

There's no retainer and no listing agreement to sign before you know what your insurance agency is worth.

Direct, not an auction

We go to buyers who fit your agency, instead of sending a memo to every acquirer and hoping. Fewer people see your numbers.

Structure, not just price

Cash at close, earnout, seller note, equity rollover, escrow — we help you weigh the parts, not just the headline multiple.

Straight answers

If your agency isn't ready, or a book sale makes more sense than a whole-agency sale, we'll tell you — and tell you why.

What are buyers paying for?

Larger insurance agencies are usually priced on profit — EBITDA (source). Smaller agencies and books are more often priced on revenue (source). Where yours lands depends on a short list of things:

  • Retention. A buyer's return comes from renewals, so retention moves value more than almost anything else (source).
  • Growth and profit. Bigger, faster-growing and steadily profitable firms earn higher multiples (source).
  • How much it depends on you. A buyer can't buy relationships that live only with the owner (source).
  • What kind of revenue it is. Commercial accounts usually value higher than personal lines; contingency income is discounted (source).

Where would your agency land in the range? Take the 6-question check →

Are buyers still acquiring agencies?

Deal counts came down from their peak — OPTIS Partners counted 695 announced agency deals in 2025, against 787 in 2024 (source) — but that is still hundreds of acquisitions a year. Buyers have become more selective, which makes preparation and fit matter more.

Two businesswomen sitting at a table, smiling and reviewing paperwork together.A small office team of four laughing and smiling together while gathered around a laptop.

How does selling your agency work?

A first conversation

What you'd sell, why, when, and what matters most to you. No documents yet, and no fee.

A realistic value range

From your revenue, retention, mix and earnings — and the structures buyers are using now.

An introduction to the right buyer

Only to buyers that fit your agency, with a confidentiality agreement before financial detail.

Terms, diligence, closing

We help you read the letter of intent, prepare for due diligence, and get to a closing that holds.

Get ready

What a buyer needs to make you an offer

Fourteen items — led by a policy list that includes cancellations, and commission by carrier by month. We walk you through pulling each one from Applied Epic, AMS360, Sagitta, QQ Catalyst, EZLynx, HawkSoft, carrier portals, or plain spreadsheets. No customer names needed.

See what to prepare →

Questions owners ask

Do I really pay nothing?

No fee to you — not up front, not at closing. There's no retainer and no listing agreement to sign before you know what your insurance agency is worth. Your own attorney and CPA, if you use them, bill you directly — that's the only cost we'd tell you to budget for.

Who are the buyers?

We work with a direct network of agency buyers — strategic acquirers, regional agencies, and well-capitalized platforms that are actively buying. Which one fits depends on your lines, your size, your region and what you want after closing — so we don't name a buyer until we know your agency.

Will my staff, carriers or clients find out?

Not from us. We don't contact your staff, carriers or clients, and a buyer signs a confidentiality agreement before seeing financial detail.

My agency is small. Is it worth a call?

Yes. Books of business and one-person agencies sell every year; the price is usually talked about as a multiple of revenue rather than earnings at that size. We'll tell you honestly what the market looks like for yours.

How long does a sale take?

A typical agency sale runs about four to six months from preparation to closing (source). Owners who have their documents ready move faster; a book sale can be quicker.

Do you buy MGAs and program business?

Yes — MGAs, program administrators and wholesale books are part of what we place. They're valued on different things (carrier and program agreements, loss history, binding authority), so we treat them separately. More here.

I already have an offer. Can you look at it?

Yes. Choose "Have an offer — want a second opinion" on the ready-to-sell form. We'll tell you how the structure compares — cash at close, earnout, note, rollover — at no cost.

Ready now, or a year out?

Either way, start with one conversation about your insurance agency. Five quick fields — no fee, no obligation.

Start the conversation →
Sell Your Insurance Agency DirectInsurance agency M&A

Selling an insurance agency, a book of business or an MGA — directly to buyers who are actively acquiring, with no fee to the seller.

Sell

By line

Talk to us

Selling in ~a yearReady to sell